BRAND, DIGITAL & SIGNAGE 2022
CLIENT: SEACLIFF HEALTHCARE

Project designed with the talented team at Studio Ma.

Brand Identity, Art Direction, Print Design, Website, Social Media, Motion, Digital Design, Signage & Environmental

Drawing on its idyllic position between rugged escarpment and rolling shores, our brand identity and web design for Seacliff Healthcare was led by the striking Australian Coal Coast region. Using tidal data from Thirroul Beach, our identity centred on a hero wave pattern linked to live oceanic movements. Complemented by a refined visual system, our digital design paired an elevated, fluid and linear logo with clean modern typefaces and linear motifs reflective of the aquatic environment.

Translating our brand identity to the newly renovated premises of Seaclif Healthcare, our signage and environmental designs continued this serene feel with clean and minimalist signage. Including glass door, entrance way, lightbox and moveable signage, this extended brand identity ensured in-person and digital visitors were treated with a sense of care.