Hello! I’m a visual communication designer with a passion for creating thoughtful brands and digital experiences. Having just arrived in London from Sydney, I’m looking to take what I’ve learned from 3 years in the industry and immerse myself in the local design scene. My ambitions lie in creating brands with purpose, transforming existing identities with refreshed brand narratives, and adding unexpected moments of creativity to all aspects of digital and print collateral.

CAPABILITIES

  • Brand Identity

  • Concept Development

  • Campaign Rollout

  • Digital/UI Design

  • Social Media Strategy

  • Copywriting

  • Motion

  • Editorial

  • Print & Packaging

 

EDUCATION

Bachelor of Design Vis. Com. (2018-2020)
University of Technology Sydney | High Distinction WAM

  • D&AD Newblood, Wood Pencil, 2021

  • Silver in Best Design Awards, 2021

  • Distinction in AGDA Awards, 2021

  • Bronze in Best Design Awards, 2020

  • 4 x Finalist in AGDA Awards, 2020

Bachelor of Business (2015-2017)
University of Technology Sydney | High Distinction WAM
Marketing Major, Adv. Advertising Minor

  • Best Woman Graduate in Marketing, 2018,

  • Dean's List Recipient, 2018, 2016

EXPERIENCE

Mid-Weight Designer (Full Time) – Frost Collective
May 2022 – Present
Clients included: Sydney Film Festival, Eco Outdoor, Strand Bags, ACON, Uber Carshare, UTS Start-Ups
Responsibilities: Designing cohesive brand systems and identities, iterating and developing early-stage creative concepts, executing print and digital assets via the Adobe Suite and Figma, presenting and interacting with clients and stakeholders to develop creative concepts and collaborating with a creative team to evolve creative ideas.

Junior Designer (Full Time) – Studio Ma
Jan 2021 – May 2022
Clients included: Rosewood Hotels & Resorts, Auros, Lane Crawford, Seacliff Healthcare, Saloni
Responsibilities: Campaign development including campaign branding, art direction, casting, briefing directors and aiding production, branding including design of logotypes, typefaces, iconography and general art direction, web design via Figma including briefing web developers to create and iterate sites, brand concepting, copywriting, packaging design, print design, signage and wayfinding design.

Freelance Designer (Contract) – Bullet Studios
Clients included: Ausbuild, Kip, Traders in Purple
Mar 2021 – Dec 2021
Responsibilities: Branding including assisting with lookbooks, brand stationery and collateral, still and motion content design, social strategy development and execution, copywriting for social, websites, style guides and media articles.

Internship (Creative Accelerator Program) – Leo Burnett
Client focus: Suncorp
Nov 2020
Responsibilities: Ideation and concept development, research, creative strategy, pitch deck creation, brand look and feel, presentation of solutions.

Design Internship – We Are Social
Clients included: PwC, Redbull, Samsung
Jul 2020 – Oct 2020
Responsibilities: Design of video and motion assets, social content design, design for digital advertising, layouts and presentation of internal documents and promotions, contribution to strategy and planning sessions.