BRAND & INTERACTIVE DESIGN, 2021
CLIENT: AUROS

Project designed with the talented team at Studio Ma.

Brand Identity, Print Design, Website, Motion, Animation, Digital Design, Interactive, Naming, Art Direction

Seeking to represent the concept of decentralised ownership in the crypto economy, our identity and website design for high frequency trading firm, Auros, employed a data-centric approach to branding. Using live digital trade data, our visual system was grounded on the visual interpretation of different cryptocurrencies, representing their exchanges in real time. Pairing this with a tonal palette, stylised sans serif logotype and bold utilitarian typefaces, our design system delivered a futuristic, uniquely informative brand, primed for future expansion.