REBRAND AND WEB DESIGN, 2021
CLIENT: GIRLS GETAWAYS

Individual freelance project

Website design, Custom code, Branding, Iconography, Art direction, Social media strategy, Copywriting

After quickly scaling up their niche travel business, Girls Getaways was seeking a brand refresh that would highlight their luxury getaway portfolio, modernise their overall look and feel and streamline their digital experience. As part of the redesign, I worked collaboratively with the team to develop a new brand identity, including a word mark and monogram, iconography suite, colour palette and typography system that delivered a refined, feminine and enticing brand aesthetic.

Following this, I redeveloped their website to feature a more user-friendly navigation system, custom coded functions including a multi-category search bar and interactive map, and redesigned web layouts to balance type and image in a clean, concise and visual way. Bringing this to life on social, I concluded the project with a social media guide that provided guidance on photographic direction, content pillars and design templates, as well as helping the team to carry out a launch campaign for the rebrand.