Designed to offer unique insight into Rosewood’s global destinations, the ongoing PlaceMakers campaign sought to share rich cultural experiences through the lens of local tastemakers. Encompassing artists, designers, musicians, performers, chefs and sports people, among others, this campaign was intended to be tailored to the unique talents of a hotel’s surrounding community.

Beginning with fashion designer and sustainability advocate, Philip Huang, wellness enthusiasts, Oona Series, and luxury fashion designer, Ms Min, this campaign brought to life cultural storytelling through film, photography, social and in-depth destination guides.