WORLDPRIDE 2023
CLIENT: ACON

Project designed with the talented team at Frost Collective.

Campaign Identity, Tone of Voice, Videography, Photography, Social, Radio Advertising

In celebration of Sydney’s highly-anticipated WorldPride 2023 festival, community health organisation, ACON, sought to ensure that all local and visiting international guests could participate safely and WITH LOVE. Taking a tongue-in-cheek approach, WITH LOVE used innuendos, Aussie slang, and a hint of flirtation to make public health messages surrounding respect, consent, street safety, drug and alcohol safety, along with general health messaging accessible. Featuring indigenous drag performer-artist, Nana Miss Koori, and a suite of community talent, this cheeky attitude worked in line with the playful portrayal of Australian culture aimed at welcoming arrivals to Sydney WorldPride.