REBRAND, 2023
CLIENT: ECO OUTDOOR

Project designed with the talented team at Frost Collective.

Brand Identity, Art Direction, Web Design, Photography, Motion, Social, Digital Design, Iconography, Editorial

Seeking to carve out a new position for luxury raw material and furniture supplier, Eco Outdoor, our rebrand was centred on making the brand synonymous with simplicity, materiality, detail, and craftsmanship. Beginning with the development of a new brand suite, including a refined sans serif wordmark and monogram, contrasting colour palette with neon tones, and a delicate serif display typeface, we extended our vision into a motion campaign, feature newspaper and materials shoot. A hero moment of the design process, this photoshoot enabled the refreshed Eco Outdoor brand to launch with photography that accentuated the raw, artisan qualities in stones, tiles and woodwork - featuring across socials, print and the redesigned website.