Redefining the future of airport hospitality, our rebrand for Plaza Premium Group (PPG) was envisioned to align the multi-faceted organisation with a path for growth. Introducing a new brand system and digital experience which positioned PPG as the “guiding light” throughout the travel journey, we assisted the company, which combines food and beverage offerings, concierge sevices, airport lounges, airport hotels and rewards schemes, to unify their services. Developing a digital experience which featured newly-shot photography, references to airport interfaces and a refreshed brand aesthetic, our rebrand helped launch PPG into a new era of post-covid travel.